[et_pb_section fb_built=“1″ _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
V\u0161imli ste si, \u017ee za posledn\u00fdch p\u00e1r rokov do\u0161lo v tejto oblasti k v\u00fdraznej zmene? E\u0161te pred nieko\u013ek\u00fdmi rokmi, ak ste boli nad\u0161en\u00ed ekologicky zm\u00fd\u0161\u013eaj\u00faci spotrebitelia a h\u013eadali ste ekologick\u00fa kozmetiku, museli ste si ju objedna\u0165 cez internet alebo n\u00e1js\u0165 \u0161pecializovan\u00fd ekoobchod, a t\u00fdch bolo m\u00e1lo. V s\u00fa\u010dasnosti je v\u00fdber pr\u00edrodn\u00fdch produktov obrovsk\u00fd! A m\u00f4\u017eete si ich k\u00fapi\u0165 aj v be\u017en\u00fdch drog\u00e9ri\u00e1ch. Zna\u010dn\u00fa \u010das\u0165 ich sortimentu teraz vyp\u013a\u0148aj\u00fa pr\u00edrodn\u00e9 v\u00fdrobky a my si m\u00f4\u017eeme spokojne vybera\u0165. <\/p>\n
\u010co sa vlastne stalo? \u010c\u00edm to je, \u017ee sa trh so \u201ezelenou\u201c, pr\u00edrodnou kozmetikou tak razantne rozr\u00e1stol, a \u010do to znamen\u00e1 pre n\u00e1s a pre plan\u00e9tu? <\/p>\n
[\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/plants-in-cosmetics.jpg“ title_text=“plants-in-cosmetics“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ max_width=“100%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n
Zdroj obr\u00e1zka: pixabay.com<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
Trh s kozmetikou a pr\u00edpravkami osobnej starostlivosti bol v roku 2021 ocenen\u00fd na 80 mili\u00e1rd eur. Ako vidno z grafu 1, od roku 2015 doch\u00e1dza k jeho neust\u00e1lemu rastu [1]<\/a>. <\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/european-cosmetics-market.png“ title_text=“european-cosmetics-market“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n Picture source: European cosmetics market [1]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Zauj\u00edmav\u00fd je rast trhu s pr\u00edrodnou kozmetikou. Tento trh je definovan\u00fd ako trh s \u201eproduktami vyroben\u00fdmi z pr\u00edrodn\u00fdch zlo\u017eiek, ktor\u00e9 obsahuj\u00fa minim\u00e1lne mno\u017estvo syntetick\u00fdch l\u00e1tok\u201c. V roku 2019 predstavovala hodnota eur\u00f3pskeho trhu s pr\u00edrodnou kozmetikou 3,9 miliardy eur, \u010do ukazuje n\u00e1rast o takmer 1 miliardu eur oproti roku 2015. Trh s pr\u00edrodnou kozmetikou predstavuje 5 % podiel na eur\u00f3pskom trhu s kozmetikou a je zrejm\u00e9, \u017ee rastie r\u00fdchlej\u0161ie ako celkov\u00fd trh s kozmetikou. Progn\u00f3zy do roku 2025 ukazuj\u00fa jeho stabiln\u00fd rast, \u010do m\u00f4\u017ee motivova\u0165 e\u0161te viac kozmetick\u00fdch zna\u010diek, aby sa pridali k tomuto zelen\u00e9mu hnutiu [2]<\/a>. <\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/european-natural-and-organic-cosmetics-market.png“ title_text=“european-natural-and-organic-cosmetics-market“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n Picture source: European market of natural cosmetics [2]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Patr\u00edte k \u013eu\u010fom, ktor\u00ed u\u017e nasko\u010dili na \u201ezelen\u00fa vlnu\u201c, alebo e\u0161te v\u00e1hate? Existuje nieko\u013eko faktorov, ktor\u00e9 n\u00e1s ovplyv\u0148uj\u00fa v prospech alebo neprospech n\u00e1kupu biokozmetiky. Pozrime sa na tie naj\u010dastej\u0161ie, mo\u017eno sa v niektor\u00fdch z nich n\u00e1jdete. <\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/in-the-shop.jpg“ title_text=“in-the-shop“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ max_width=“100%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n Zdroj obr\u00e1zka: pixabay.com<\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.23″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Je pochopite\u013en\u00e9, \u017ee \u013eudia spochyb\u0148uj\u00fa \u00fa\u010dinnos\u0165 pr\u00edrodnej kozmetiky. V niektor\u00fdch pr\u00edpadoch sa m\u00f4\u017ee zda\u0165, \u017ee chemick\u00e9 v\u00fdrobky funguj\u00fa lep\u0161ie, preto\u017ee v kr\u00e1tkodobom horizonte \u00fa\u010dinkuj\u00fa r\u00fdchlej\u0161ie. V opojen\u00ed z okam\u017eit\u00e9ho zlep\u0161enia na\u0161ej pleti zab\u00fadame na dlhodob\u00e9 \u00fa\u010dinky. Pre zdravie je ove\u013ea v\u00fdhodnej\u0161ie nenan\u00e1\u0161a\u0165 na poko\u017eku to\u013ek\u00e9 chemik\u00e1lie. Z dlhodob\u00e9ho h\u013eadiska n\u00e1m na\u0161a poko\u017eka aj zdravie za v\u0161etky poskytnut\u00e9 pr\u00edrodn\u00e9 dobroty po\u010fakuj\u00fa! Vrelo odpor\u00fa\u010dam pre\u010d\u00edta\u0165 si na\u0161e \u010dl\u00e1nky o nebezpe\u010dn\u00fdch chemik\u00e1li\u00e1ch v kozmetike<\/a> a presne pochop\u00edte, \u010do m\u00e1m na mysli. <\/p>\n Pokia\u013e ide o cenu, je pravda, \u017ee niektor\u00e1 pr\u00edrodn\u00e1 kozmetika je drah\u00e1, ale to s\u00fa aj jej nepr\u00edrodn\u00e9 n\u00e1protivky! Chemick\u00e9 kr\u00e9my n\u00e1jdete v cene od 2 eur a\u017e po nieko\u013eko stoviek eur a to ist\u00e9 plat\u00ed aj pre biokr\u00e9my. V posledn\u00fdch rokoch sa ekokozmetika stala cenovo dostupnou, ke\u010f\u017ee sa k ekologick\u00e9mu hnutiu prid\u00e1va \u010doraz viac zna\u010diek. Dovol\u00edm si tvrdi\u0165, \u017ee mo\u017eno n\u00e1js\u0165 ekokozmetiku, ktor\u00e1 stoj\u00ed rovnako ako t\u00e1 be\u017en\u00e1. <\/p>\n \u010co sa t\u00fdka n\u00e1zoru na etablovan\u00e9 zna\u010dky, mo\u017eno v\u00e1s to prekvap\u00ed, ale existuj\u00fa pr\u00edrodn\u00e9 zna\u010dky, ako napr\u00edklad Weleda, ktor\u00e9 s\u00fa tu s nami u\u017e viac ako sto rokov! Weleda v roku 2021 osl\u00e1vila 100 rokov a je len o 12 rokov mlad\u0161ia ako L\u00b4Or\u00e9al. Okrem toho naozaj nie je d\u00f4le\u017eit\u00e9 priklada\u0165 d\u00f4le\u017eitos\u0165 dobe p\u00f4sobenia zna\u010dky na trhu. <\/p>\n Je skvel\u00e9, \u017ee ekologick\u00e9 v\u00fdrobky sa daj\u00fa teraz zohna\u0165 \u013eahko a bez probl\u00e9mov a \u017ee s\u00fa dostupn\u00e9 pre ka\u017ed\u00e9ho. \u010c\u00edm v\u00e4\u010d\u0161\u00ed je dopyt po pr\u00edrodn\u00fdch zlo\u017ek\u00e1ch, t\u00fdm viac zna\u010diek vynaklad\u00e1 \u00fasilie, aby sp\u013a\u0148ali na\u0161e po\u017eiadavky na zdrav\u00fd a \u010dist\u00fd tovar. Je v\u0161ak d\u00f4le\u017eit\u00e9 uvedomi\u0165 si, \u017ee niektor\u00e9 zna\u010dky sa s n\u00e1rastom dopytu po ekologickej\u0161\u00edch v\u00fdrobkoch sna\u017eia navrhova\u0165 svoje v\u00fdrobky tak, aby n\u00e1s oklamali. Tento postup sa naz\u00fdva greenwashing a viac sa o \u0148om do\u010d\u00edtate v na\u0161om \u010fal\u0161om \u010dl\u00e1nku<\/a>. <\/p>\n \u017diadajme si to, \u010do na\u0161a poko\u017eka a telo chc\u00fa (a potrebuj\u00fa!), spravme trh s kozmetikou ekologickej\u0161\u00edm a \u0161etrnej\u0161\u00edm k \u017eivotn\u00e9mu prostrediu a z\u00e1rove\u0148 si overujme, \u010di v\u00fdrobcovia hovoria o svojich v\u00fdrobkoch pravdu! Ak chcete n\u00e1js\u0165 kozmetiku, ktor\u00e1 nepo\u0161kodzuje zdravie, pozrite si aplik\u00e1ciu GreenScan<\/a>. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“b69f9b3d-c69a-4c5f-a3b8-4a8a74c4c1a0″ global_colors_info=“{}“]<\/p>\n [1] https:\/\/cosmeticseurope.eu\/cosmetics-industry\/<\/a><\/p>\n [2] https:\/\/www.cbi.eu\/market-information\/natural-ingredients-cosmetics\/what-demand<\/a><\/p>\nTu s\u00fa niektor\u00e9 z d\u00f4vodov, pre\u010do \u013eudia kupuj\u00fa pr\u00edrodn\u00fa kozmetiku:<\/h4>\n
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A tu s\u00fa niektor\u00e9 z naj\u010dastej\u0161\u00edch d\u00f4vodov, pre\u010do \u013eudia v\u00e1haj\u00fa:<\/h4>\n
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Po\u010fme sa na tieto d\u00f4vody pozrie\u0165 v inom svetle:<\/h4>\n
Zdroje<\/h3>\n