[et_pb_section fb_built=“1″ _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.20.2″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
Taky jste si v\u0161imli, jak v\u00fdrazn\u00e1 zm\u011bna prob\u011bhla v t\u00e9to oblasti za posledn\u00ed roky? Je\u0161t\u011b p\u0159ed n\u011bkolika lety, pokud jste byli nad\u0161en\u00ed ekologicky sm\u00fd\u0161lej\u00edc\u00ed spot\u0159ebitel\u00e9 a hledali jste ekologickou kosmetiku, museli jste si ji objednat p\u0159es internet nebo naj\u00edt specializovan\u00fd ekologick\u00fd obchod, kter\u00fd takov\u00e9 v\u00fdrobky prod\u00e1val, av\u0161ak i to byla rarita. V sou\u010dasnosti je v\u00fdb\u011br p\u0159\u00edrodn\u00edch v\u00fdrobk\u016f obrovsk\u00fd! A m\u016f\u017eete si je koupit v b\u011b\u017en\u00fdch drogeri\u00edch. Zna\u010dnou \u010d\u00e1st sortimentu nyn\u00ed vypl\u0148uj\u00ed p\u0159\u00edrodn\u00ed v\u00fdrobky a my nem\u016f\u017eeme b\u00fdt spokojen\u011bj\u0161\u00ed. <\/p>\n
Co se tedy d\u011bje? Jak to, \u017ee se trh se zelenou p\u0159\u00edrodn\u00ed kosmetikou tak drasticky rozrostl a co to znamen\u00e1 pro n\u00e1s a pro planetu? <\/p>\n
[\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/plants-in-cosmetics.jpg“ title_text=“plants-in-cosmetics“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ max_width=“100%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n
Zdroj obr\u00e1zku: pixabay.com<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n
Trh s kosmetikou a produkty osobn\u00ed p\u00e9\u010de byl v roce 2021 ocen\u011bn na 80 miliard eur. Jak je vid\u011bt z grafu 1, od roku 2015 doch\u00e1z\u00ed k neust\u00e1l\u00e9mu r\u016fstu [1]<\/a>. <\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/european-cosmetics-market.png“ title_text=“european-cosmetics-market“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n Picture source: European cosmetics market [1]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Zaj\u00edmav\u00fd je r\u016fst trhu s p\u0159\u00edrodn\u00ed kosmetikou. Tento trh je definov\u00e1n jako \u201ev\u00fdrobky vyroben\u00e9 z p\u0159\u00edrodn\u00edch slo\u017eek, kter\u00e9 obsahuj\u00ed minim\u00e1ln\u00ed mno\u017estv\u00ed syntetick\u00fdch l\u00e1tek“. V roce 2019 \u010dinila hodnota evropsk\u00e9ho trhu s p\u0159\u00edrodn\u00ed kosmetikou 3,9 miliardy EUR, co\u017e ukazuje n\u00e1r\u016fst z 2,96 miliardy EUR v roce 2015. To p\u0159edstavuje 5% pod\u00edl na evropsk\u00e9m trhu s kosmetikou. Je z\u0159ejm\u00e9, \u017ee trh s p\u0159\u00edrodn\u00ed kosmetikou roste rychleji ne\u017e celkov\u00fd trh s kosmetikou. Progn\u00f3zy do roku 2025 ukazuj\u00ed stabiln\u00ed r\u016fst, kter\u00fd vyz\u00fdv\u00e1 je\u0161t\u011b v\u00edce kosmetick\u00fdch zna\u010dek, aby se p\u0159idaly k ekologick\u00e9mu a zelen\u00e9mu hnut\u00ed [2]<\/a>. <\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/european-natural-and-organic-cosmetics-market.png“ title_text=“european-natural-and-organic-cosmetics-market“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n Picture source: European market of natural cosmetics [2]<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Pat\u0159\u00edte k lidem, kte\u0159\u00ed u\u017e nasko\u010dili na zelenou vlnu, nebo je\u0161t\u011b v\u00e1h\u00e1te? Existuje n\u011bkolik faktor\u016f, kter\u00e9 n\u00e1s ovliv\u0148uj\u00ed ve prosp\u011bch nebo neprosp\u011bch n\u00e1kupu p\u0159\u00edrodn\u00ed kosmetiky. Pod\u00edvejme se na ty nej\u010dast\u011bj\u0161\u00ed a mo\u017en\u00e1 se v n\u011bkter\u00fdch z nich najdete. <\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/green-gate.eu\/wp-content\/uploads\/2023\/05\/in-the-shop.jpg“ title_text=“in-the-shop“ _builder_version=“4.21.0″ _module_preset=“32fecfd5-025d-42fc-9828-d86bb0da2821″ max_width=“100%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.21.0″ _module_preset=“71bce9ad-9a5c-4bc0-a49d-5ef17a0a743b“ global_colors_info=“{}“]<\/p>\n Zdroj obr\u00e1zku: unsplash.com<\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.23″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n Je pochopiteln\u00e9, \u017ee lid\u00e9 zpochyb\u0148uj\u00ed \u00fa\u010dinnost p\u0159\u00edrodn\u00ed kosmetiky. V n\u011bkter\u00fdch p\u0159\u00edpadech se m\u016f\u017ee zd\u00e1t, \u017ee chemick\u00e9 v\u00fdrobky funguj\u00ed l\u00e9pe, proto\u017ee se zd\u00e1, \u017ee maj\u00ed kr\u00e1tkodob\u011b rychlej\u0161\u00ed \u00fa\u010dinek. V m\u00e1nii okam\u017eit\u00e9ho zlep\u0161en\u00ed na\u0161\u00ed pleti zapom\u00edn\u00e1me na dlouhodob\u00e9 \u00fa\u010dinky. Pro va\u0161e zdrav\u00ed je mnohem v\u00fdhodn\u011bj\u0161\u00ed nenan\u00e1\u0161en\u00ed tolika chemik\u00e1li\u00ed na poko\u017eku a z dlouhodob\u00e9ho hlediska v\u00e1m va\u0161e poko\u017eka i zdrav\u00ed pod\u011bkuj\u00ed za v\u0161echny poskytnut\u00e9 p\u0159\u00edrodn\u00ed dobroty! Pod\u00edvejte se na na\u0161e \u010dl\u00e1nky o nejhor\u0161\u00edch chemik\u00e1li\u00edch v kosmetice<\/a> a p\u0159esn\u011b pochop\u00edte, co m\u00e1m na mysli. <\/p>\n Pokud jde o cenu, je pravda, \u017ee n\u011bkter\u00e1 p\u0159\u00edrodn\u00ed kosmetika je drah\u00e1, ale to jsou i jej\u00ed chemick\u00e9 prot\u011bj\u0161ky! Chemick\u00e9 kr\u00e9my naleznete v cen\u011b od 50 korun a\u017e po n\u011bkolik tis\u00edcovek a tot\u00e9\u017e plat\u00ed i pro p\u0159\u00edrodn\u00ed produkty. V posledn\u00edch letech se stala velmi cenov\u011b dostupnou, jeliko\u017e se k ekologick\u00e9mu hnut\u00ed p\u0159id\u00e1v\u00e1 st\u00e1le v\u00edce zna\u010dek. Dovol\u00edm si tvrdit, \u017ee naleznete p\u0159\u00edrodn\u00ed kosmetiku, kter\u00e1 v\u00e1s bude st\u00e1t stejn\u011b jako ta b\u011b\u017en\u00e1. <\/p>\n Zm\u011bnit n\u00e1zor na zaveden\u00e9 zna\u010dky \u2013 mo\u017en\u00e1 v\u00e1s to p\u0159ekvap\u00ed, ale existuj\u00ed p\u0159\u00edrodn\u00ed zna\u010dky, jako nap\u0159\u00edklad Weleda, kter\u00e9 jsou tady s n\u00e1mi ji\u017e v\u00edce ne\u017e sto let! Weleda v roce 2021 oslavila 100 let a je jen o 12 let mlad\u0161\u00ed ne\u017e L’oreal. Krom\u011b toho opravdu nen\u00ed d\u016fle\u017eit\u00fdm faktorem zohled\u0148ovat dobu p\u016fsoben\u00ed zna\u010dky na trhu. <\/p>\n Je skv\u011bl\u00e9, jak snadno a bez probl\u00e9m\u016f lze nal\u00e9zt ekologick\u00e9 v\u00fdrobky, proto\u017ee jsou nyn\u00ed dostupn\u00e9 pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka. \u010c\u00edm v\u011bt\u0161\u00ed je popt\u00e1vka po p\u0159\u00edrodn\u00edch slo\u017ek\u00e1ch, t\u00edm v\u00edce zna\u010dek vynakl\u00e1d\u00e1 dodate\u010dn\u00e9 \u00fasil\u00ed, aby zajistily spln\u011bn\u00ed na\u0161ich po\u017eadavk\u016f na zdrav\u00e9 a \u010dist\u00e9 zbo\u017e\u00ed. Je v\u0161ak d\u016fle\u017eit\u00e9 poznamenat, \u017ee n\u011bkter\u00e9 zna\u010dky se s n\u00e1r\u016fstem popt\u00e1vky po ekologi\u010dt\u011bj\u0161\u00edch v\u00fdrobc\u00edch sna\u017e\u00ed navrhnout sv\u00e9 v\u00fdrobky tak, aby oklamaly na\u0161i mysl. Tento postup se naz\u00fdv\u00e1 greenwashing<\/a> a v\u00edce se o n\u011bm do\u010dtete v na\u0161em dal\u0161\u00edm \u010dl\u00e1nku. <\/p>\n Poslouchejme, co na\u0161e poko\u017eka a t\u011blo chce (a pot\u0159ebuje!). Ud\u011blejme trh s kosmetikou ekologi\u010dt\u011bj\u0161\u00edm a \u0161etrn\u011bj\u0161\u00edm k \u017eivotn\u00edmu prost\u0159ed\u00ed a z\u00e1rove\u0148 se uji\u0161\u0165ujme, \u017ee v\u00fdrobci z\u016fst\u00e1vaj\u00ed pravdiv\u00ed v tom, co \u0159\u00edkaj\u00ed! Chcete-li pomoci naj\u00edt kosmetiku, kter\u00e1 nepo\u0161kozuje va\u0161e zdrav\u00ed \u2013 pod\u00edvejte se na aplikaci GreenScan<\/a>. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=“4.21.0″ _module_preset=“b69f9b3d-c69a-4c5f-a3b8-4a8a74c4c1a0″ global_colors_info=“{}“]<\/p>\n [1] https:\/\/cosmeticseurope.eu\/cosmetics-industry\/<\/a><\/p>\n [2] https:\/\/www.cbi.eu\/market-information\/natural-ingredients-cosmetics\/what-demand<\/a><\/p>\nZde jsou n\u011bkter\u00e9 z d\u016fvod\u016f, pro\u010d lid\u00e9 kupuj\u00ed p\u0159\u00edrodn\u00ed kosmetiku:<\/h4>\n
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A tady jsou n\u011bkter\u00e9 z nej\u010dast\u011bj\u0161\u00edch d\u016fvod\u016f, pro\u010d lid\u00e9 v\u00e1haj\u00ed:<\/h4>\n
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Navrhuji, abychom se na tato t\u0159i v\u00e1h\u00e1n\u00ed pod\u00edvali bl\u00ed\u017ee:<\/h4>\n
Zdroje<\/h3>\n