{"id":29712,"date":"2026-08-04T14:08:14","date_gmt":"2026-08-04T12:08:14","guid":{"rendered":"https:\/\/green-gate.eu\/blog\/je-dobre-vedet\/ingredients-production-and-smart-choices-an-interview-with-michala-butkova\/"},"modified":"2026-08-04T15:09:33","modified_gmt":"2026-08-04T13:09:33","slug":"rtenka-neni-jen-barva-o-slozeni-vyrobe-a-chytrych-volbach-rozhovor-s-michalou-butkovou","status":"publish","type":"post","link":"https:\/\/green-gate.eu\/cs\/blog\/rozhovory-s-experty\/rtenka-neni-jen-barva-o-slozeni-vyrobe-a-chytrych-volbach-rozhovor-s-michalou-butkovou\/","title":{"rendered":"Rt\u011bnka nen\u00ed jen barva: O&nbsp;slo\u017een\u00ed, v\u00fdrob\u011b a&nbsp;chytr\u00fdch volb\u00e1ch \u2013 rozhovor s&nbsp;Michalou Butkovou"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row admin_label=&#8220;row&#8220; _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Co je nejhez\u010d\u00ed na \u017een\u011b? Vlastn\u011b, m\u016f\u017eeme to vz\u00edt plo\u0161n\u011b, co je nejhez\u010d\u00ed na ka\u017ed\u00e9m z&nbsp;n\u00e1s? Kr\u00e1sn\u00ed jsme v\u0161ichni, kdy\u017e se usm\u00edv\u00e1me. Kli\u0161\u00e9? Ale v\u016fbec ne, souhlas\u00edm s&nbsp;Michalou Butkovou, kter\u00e1 to dob\u0159e v\u00ed, proto\u017ee ru\u010dn\u011b vyr\u00e1b\u00ed rt\u011bnky a&nbsp;balz\u00e1my na rty.\u00a0<\/p>\n<p>S Michalou jsme si povidaly o&nbsp;procesu v\u00fdroby rt\u011bnek o&nbsp;ingredienc\u00edch, ze kter\u00fdch rt\u011bnky m\u00edch\u00e1, ale take o&nbsp;legislativ\u011b a&nbsp;obalech. Pro\u010d se nakonec rozhodla pro plastovo-kovov\u00e9 a&nbsp;n\u00e9 environment\u00e1ln\u011b p\u0159ijateln\u011bj\u0161\u00ed pap\u00edrov\u00e9 obaly? Pro\u010d pr\u00e1v\u011b zkou\u0161\u00ed m\u00edchat i&nbsp;syntetick\u00e9 rt\u011bnky? A&nbsp;dal\u0161\u00ed ot\u00e1zky jsou zodpov\u011bzeny ve videu, kter\u00e9 m\u016f\u017ee\u0161 vid\u011bt, nebo si poslechnout n\u00ed\u017ee.<\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8220;https:\/\/youtu.be\/7dexSJ-CoiU&#8220; _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;7b00f49c-0330-4b47-baa3-723e1523068f&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_video][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Pro\u010d jsi se rozhodla d\u011blat zrovna rt\u011bnky?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Byla to n\u00e1hoda. Jsem majitelkou obchodu Kur\u00e1\u017e na Letn\u00e9 a&nbsp;na p\u0159elomu roku 2019 jsem veden\u00ed obchodu p\u0159edala \u0161ikovn\u00e9 kolegyni Eli\u0161ce Soukupov\u00e9. Pot\u0159ebovala jsem zm\u011bnit prost\u0159ed\u00ed a&nbsp;pono\u0159it se do jin\u00fdch aktivit. Potkala jsem dal\u0161\u00ed inspirativn\u00ed lidi a&nbsp;roz\u0161\u00ed\u0159ila tak svoji soci\u00e1ln\u00ed bublinu o&nbsp;nov\u00e9 vztahy a&nbsp;podn\u011bty. Rok 2019 byl pro m\u011b zlomov\u00fd. V\u0161e, co jsem se nau\u010dila, jsem n\u00e1sledn\u011b z\u00faro\u010dila v&nbsp;covidov\u00e9m roce 2020, kdy jsem se pustila do v\u00fdroby rt\u011bnek.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Pro\u010d \u201cp\u0159\u00edrodn\u00ed\u201d \ud83d\udc84 ?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Pojmem p\u0159\u00edrodn\u00ed jsem pot\u0159ebovala vymezit produkt, co o\u010dek\u00e1vat od slo\u017een\u00ed. V\u00edc ne\u017e p\u0159\u00edrodn\u00ed se zam\u011b\u0159uji na &#8218; ru\u010dn\u011b m\u00edchan\u00e1 &#8218;. Proto\u017ee v\u00fdrazy jako bio, non-toxic a&nbsp;podobn\u011b jsou pro m\u011b u\u017e p\u0159\u00edli\u0161 zav\u00e1d\u011bj\u00edc\u00ed a&nbsp;&#8218;p\u0159\u00edrodn\u00ed &#8218; mi z&nbsp;toho vych\u00e1zelo jako nejm\u00e9n\u011b slo\u017eit\u00e9. Problematika legislativy pou\u017e\u00edvan\u00fdch v\u00fdraz\u016f na obalech, p\u016fvod surovin a&nbsp;marketing je t\u00e9ma samo o&nbsp;sob\u011b a&nbsp;mysl\u00edm, \u017ee nejjednodu\u0161\u0161\u00ed pro z\u00e1kazn\u00edka je pou\u017e\u00edvat zdrav\u00fd rozum, a&nbsp;p\u0159\u00edpadn\u011b posta\u010d\u00ed kniha V\u00edta Syrov\u00e9ho, kde jsou v\u0161echny ingredience, kter\u00e9 v&nbsp;produktech m\u016f\u017eete naj\u00edt a&nbsp;tam zjist\u00edte sami, jak moc produkt je \u010di nen\u00ed p\u0159\u00edrodn\u00ed bez ohledu na to, co maj\u00ed na etiket\u011b. Z\u00e1rove\u0148 p\u0159em\u00fd\u0161l\u00edm, \u017ee bych rt\u011bnky za\u0159adila do Certifikace CPK certifikovan\u00e1 p\u0159\u00edrodn\u00ed kosmetika, no zaprv\u00e9 je to n\u00e1kladn\u00e9, zv\u00fd\u0161ilo by to cenu produktu zhruba o&nbsp;40% a&nbsp;za druh\u00e9 tato certifikace povoluje ur\u010dit\u00e9 procento syntetiky v&nbsp;produktu. Tak\u017ee zat\u00edm jsem na v\u00e1\u017ek\u00e1ch. Mysl\u00edm, \u017ee moje Rt\u011bnkov\u00e1 rodina (Testerky, Z\u00e1kaznice) si dok\u00e1\u017ee sama zjistit, jak\u00e9 slo\u017een\u00ed rt\u011bnka m\u00e1. \ud83d\ude42 A&nbsp;pokud nev\u00ed, tak se zept\u00e1.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Jak dlouho ti trvalo od my\u0161lenky m\u00edt vlastn\u00ed kosmetiku po realizaci v\u00fdroby prvn\u00ed \ud83d\udc84?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Zhruba dev\u011bt m\u011bs\u00edc\u016f jsem je m\u00edchala a&nbsp;testovala z\u00e1rove\u0148. Rt\u011bnky vznikly d\u00edky spolupr\u00e1ci s&nbsp;mnoha skv\u011bl\u00fdmi \u017eenami. Chv\u00edli to trvalo, ne\u017e jsem na\u0161la ten spr\u00e1vn\u00fd recept. Cel\u00fd ten v\u00fdvoj zahrnoval vypl\u0148ov\u00e1n\u00ed dotazn\u00edk\u016f, vylep\u0161ov\u00e1n\u00ed receptur, konzultace a&nbsp;laboratorn\u00ed rozbory. A&nbsp;hodn\u011b mi pom\u00e1h\u00e1 dream team Kur\u00e1\u017ee.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Jak dlouho trv\u00e1 vyrobit 1\ud83d\udc84<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Zjednodu\u0161en\u011b \u0159e\u010deno, jsou tu t\u0159i f\u00e1ze. F\u00e1ze p\u0159\u00edpravy pigment\u016f. Je to jako kdy\u017e si m\u00edch\u00e1te barvy. Akor\u00e1t je to o&nbsp;to slo\u017eit\u011bj\u0161\u00ed, \u017ee je m\u00edch\u00e1te pro konkr\u00e9tn\u00ed odst\u00edn.<br \/>Pak je tu f\u00e1ze p\u0159\u00edpravy olej\u016f a&nbsp;vosk\u016f. Tady je zapot\u0159eb\u00ed udr\u017eet spr\u00e1vn\u00e9 teploty, a&nbsp;z\u00e1rove\u0148 ve spr\u00e1vnou chv\u00edli zchladit. A&nbsp;pak p\u0159ich\u00e1z\u00ed f\u00e1ze odl\u00e9v\u00e1n\u00ed. Ta je z&nbsp;m\u00e9ho pohledu dost n\u00e1ro\u010dn\u00e1. Trvalo mi velmi dlouho, ne\u017e jsem na\u0161la grif, jak hmotu z&nbsp;formy dostat do tuby. Ty zni\u010den\u00e9 odlitky a&nbsp;p\u0159ed\u011bl\u00e1v\u00e1n\u00ed formy k&nbsp;tomu pat\u0159\u00ed. A&nbsp;st\u00e1le se to u\u010d\u00edm.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Kde bere\u0161 suroviny a&nbsp;podle \u010deho se rozhoduje\u0161 vyb\u00edrat?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>P\u00e1trala jsem, jak\u00e9 oleje jsou u&nbsp;n\u00e1s v&nbsp;\u010cesku vhodn\u00e9 pro kosmetick\u00e9 \u00fa\u010dely. A&nbsp;p\u0159i re\u0161er\u0161\u00edch jsem zjistila, \u017ee jsme takovou makovou velmoc\u00ed je\u0161t\u011b s&nbsp;Tureckem. Ud\u011blala jsem si testy od r\u016fzn\u00fdch dodavatel\u016f a&nbsp;na\u0161la ten prav\u00fd. Je v&nbsp;raw kvalit\u011b, je nejdra\u017e\u0161\u00ed a&nbsp;z&nbsp;\u010desk\u00fdch luk. Z\u00e1rove\u0148 m\u00e1 skv\u011bl\u00e9 vlastnosti, d\u00edky kter\u00fdm jsou rt\u011bnky velmi p\u0159\u00edjemn\u00e9.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>\u0158ekni, pro\u010d jsi zvolila tyto l\u00e1tky? Jak\u00e9 jsou jejich benefity?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Makov\u00fd olej<\/strong> \u2013 zvl\u00e1\u010d\u0148uje <br \/><strong>Kakaov\u00e9 m\u00e1slo<\/strong> \u2013 zklid\u0148uje p\u0159\u00edpadn\u00e9 poprask\u00e1n\u00ed, dob\u0159e se rozt\u00edr\u00e1<br \/><strong>Vosky<\/strong> \u2013 vytvo\u0159\u00ed film<br \/><strong>V\u016fn\u011b<\/strong> \u2013 hlavn\u00ed benefit rt\u011bnky<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Kolik m\u00e1\u0161 odst\u00edn\u016f, pro\u010d tyto odst\u00edny a&nbsp;chce\u0161 d\u011blat dal\u0161\u00ed barvy?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>St\u00e1l\u00e1 nab\u00eddka m\u00e1 10 odst\u00edn\u016f. Sez\u00f3nn\u011b p\u0159id\u00e1v\u00e1m limitovan\u00e9 edice, a&nbsp;te\u010f jsem za\u0159adila i&nbsp;balz\u00e1my na rty. Zhruba t\u00fdden jsou v&nbsp;prodeji multil\u00ed\u010didlo a&nbsp;vosk na ruce. A&nbsp;testuji rozjas\u0148uj\u00edc\u00ed a&nbsp;zmat\u0148uj\u00edc\u00ed pudr, proto\u017ee v&nbsp;l\u00e9t\u011b rt\u011bnky nem\u00edch\u00e1m (je to kv\u016fli teplot\u011b).<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>A jak\u00fd maj\u00ed ohlas tvoje rt\u011bnky u&nbsp;klientek?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Rt\u011bnky jsou v&nbsp;prodeji 16 m\u011bs\u00edc\u016f. Kdy\u017e vezmu v&nbsp;\u00favahu metriku jako je pandemie, no\u0161en\u00ed rou\u0161ek, a&nbsp;vy\u0161\u0161\u00ed cenu proto\u017ee obsahuj\u00ed p\u0159ev\u00e1\u017en\u011b lok\u00e1ln\u00ed suroviny, tak m\u011b velmi t\u011b\u0161\u00ed podpora a&nbsp;z\u00e1jem Rt\u011bnkov\u00e9 komunity. Nutno dodat, \u017ee rt\u011bnky m\u00e1m jako vedlej\u0161\u00ed p\u0159\u00edjem. Co\u017e byl m\u016fj z\u00e1m\u011br od za\u010d\u00e1tku \u2013 proto se m\u016f\u017eu v\u011bnovat v\u00edce v\u00fdvoji a&nbsp;testov\u00e1n\u00ed. Nesp\u011bchat s&nbsp;prodejem, pokud je produkt nehotov\u00fd a&nbsp;pot\u0159ebuje ladit.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Kdo je tvoje klientka?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>\u017dena v\u0161ech rol\u00ed, kter\u00e1 pot\u0159ebuje vytunit sv\u016fj \u00fasm\u011bv.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Chce\u0161 vyrobit i&nbsp;syntetick\u00e9 rt\u011bnky, pro\u010d?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>M\u00e1m tu \u010d\u00e1st z\u00e1kaznic, kter\u00e9 popt\u00e1vaj\u00ed dlouhotrvaj\u00edc\u00ed rt\u011bnku. Tento c\u00edl moje slo\u017een\u00ed neumo\u017e\u0148uje. Tak\u017ee aktu\u00e1ln\u011b testuji a&nbsp;m\u00edch\u00e1m syntetickou tekutou rt\u011bnku, kde budou m\u00edt hlavn\u00ed zastoupen\u00ed silikony.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>\u0158ekne\u0161 n\u00e1m suroviny z&nbsp;\u010deho se budou vyr\u00e1b\u011bt?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Long Lasting rt\u011bnky, neboli dlouhotrvaj\u00edc\u00ed jsou slo\u017een\u00e9 z&nbsp;barviva a&nbsp;silikon\u016f <strong>dimethicone<\/strong> a&nbsp;<strong>isodecane<\/strong>. Ty spolu um\u00ed zjednodu\u0161en\u011b \u0159e\u010deno p\u0159ilnout na povrch rt\u016f a&nbsp;z\u00e1rove\u0148 jsou vod\u011bodoln\u00e9 a&nbsp;od\u011bruodoln\u00e9 po del\u0161\u00ed dobu, ne\u017e tomu t\u0159eba je u&nbsp;vosku. Je to d\u00e1no st\u00e1lost\u00ed. Silikony jsou v&nbsp;tomto ohledu slo\u017eka, kter\u00e1 n\u00e1m \u0159e\u0161\u00ed tento probl\u00e9m = pot\u0159ebuji aby rt\u011bnka dr\u017eela ide\u00e1ln\u011b cel\u00fd den. A&nbsp;je mi jedno, co v&nbsp;n\u00ed je. Mus\u00edm po\u010d\u00edtat s&nbsp;t\u00edm, \u017ee dlouhodob\u00fdm pou\u017e\u00edv\u00e1n\u00edm se mi try budou vysu\u0161ovat. P\u0159esto t\u0159eba pokud je nev\u011bsta a&nbsp;pot\u0159ebuje m\u00edt rt\u011bnku na rtech 16 hodin, tak \u0159e\u0161en\u00ed existuje. Je to ot\u00e1zka volby a&nbsp;mno\u017estv\u00ed.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Tohle slo\u017een\u00ed je standard i&nbsp;u&nbsp;jin\u00fdch v\u00fdrobc\u016f?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Moje filozofie je volit men\u0161\u00ed &#8218;zlo&#8216;. M\u016f\u017eete d\u00e1t do slo\u017een\u00ed sam\u00e9 syntetick\u00e9 l\u00e1tky a&nbsp;je to. M\u016f\u017eete si d\u00e1t taky tu pr\u00e1ci, \u017ee najdete zp\u016fsob, jak to vyv\u00e1\u017eit. Tak\u017ee najdete slo\u017een\u00ed nap\u0159\u00edklad se slo\u017ekami obsa\u017een\u00fdmi v&nbsp;laku na nehty a&nbsp;taky t\u0159eba \u0161etrn\u011bj\u0161\u00ed, by\u0165 jsou syntetick\u00e9. Nutno dodat, \u017ee jak syntetick\u00fd produkt, tak produkt v&nbsp;zna\u010dn\u00e9m objemu p\u0159\u00edrodn\u00ed je po\u0159\u00e1d produkt slo\u017een\u00fd z&nbsp;l\u00e1tek, kter\u00e9 jsou otestovan\u00e9, povolen\u00e9 a&nbsp;m\u016f\u017eou se pou\u017e\u00edvat. V\u017edy z\u00e1le\u017e\u00ed na mno\u017estv\u00ed. To je asi kli\u0161\u00e9, ale jako lidi mysl\u00edm, \u017ee um\u00edme velmi snadno sklouznout k&nbsp;zneu\u017e\u00edv\u00e1n\u00ed dobr\u00e9ho z\u00e1m\u011bru. To si mysl\u00edm je jak green washing = p\u0159ece\u0148ov\u00e1n\u00ed benefit\u016f p\u0159\u00edrodn\u00edch l\u00e1tek. J\u00e1 se p\u0159ikl\u00e1n\u00edm k&nbsp;hled\u00e1n\u00ed balancu.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Jinak to nejde, ch\u00e1pu. Mysl\u00ed\u0161, \u017ee by se milovnice t\u011bchto &#8222;PLASTick\u00fdch&#8220; rt\u011bnek obe\u0161ly bez n\u00ed, kdy\u017e by v\u011bd\u011bly, jak\u00fd maj\u00ed vliv na zdrav\u00ed a&nbsp;\u017eivotn\u00ed prost\u0159ed\u00ed?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>J\u00e1 jsem zast\u00e1nce men\u0161\u00ed spot\u0159eby a&nbsp;rozumn\u00e9ho v\u00fdb\u011bru. Nesoud\u00edm z\u00e1kazn\u00edka. To mi nep\u0159\u00edslu\u0161\u00ed. TO je pr\u00e1v\u011b ten extr\u00e9m. Ka\u017ed\u00fd jsme v&nbsp;n\u011bjak\u00e9 \u017eivotn\u00ed f\u00e1zi a&nbsp;m\u00e1me sv\u00e9 priority a&nbsp;mo\u017enosti. <br \/>Uvedu p\u0159\u00edklad: pokud pot\u0159ebujete vytvo\u0159it odoln\u00fd povrch, produkt aby spl\u0148oval krit\u00e9ria trvanlivosti del\u0161\u00ed ne\u017e dovoluj\u00ed vosky, tak p\u0159ijdou na \u0159adu silikony. Pokud chcete sm\u00edchat vodu s&nbsp;olejem, tak se m\u016f\u017eete um\u00edchat k&nbsp;smrti. Anebo pou\u017eijete syntetickou l\u00e1tku, kter\u00e1 to umo\u017en\u00ed. <br \/>Naslouch\u00e1m sv\u00e9 komunit\u011b a&nbsp;popt\u00e1vka po dlouhotrvaj\u00edc\u00ed rt\u011bnce tu je. Tak\u017ee je to v\u00fdzva.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Vra\u0165me se k&nbsp;t\u011bm &#8222;p\u0159\u00edrodn\u00edm&#8220; rt\u011bnk\u00e1m. Ono slovo p\u0159\u00edrodn\u00ed v\u00fdrobci dost zneu\u017e\u00edvaj\u00ed, proto\u017ee to legislativa umo\u017e\u0148uje. Co si o&nbsp;tom mysl\u00ed\u0161?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>M\u00e1me tu n\u011bkolik \u00fahl\u016f pohledu na toto t\u00e9ma, j\u00e1 se budu opakovat, jsem zast\u00e1nce men\u0161\u00edho zla. Resp. z\u00e1le\u017e\u00ed na mno\u017estv\u00ed. BU\u010f se v\u00fdrobce rozhodne to zneu\u017e\u00edt anebo to bude pravdiv\u00e9 tvrzen\u00ed. Je to volba stejn\u00e1, jako kdy\u017e se rozhodujete jak\u00fd produkt koupit a&nbsp;pro\u010d. Trh je trh a&nbsp;m\u00e1 sv\u00e1 pravidla. <br \/>Je to podobn\u00e9 jako u&nbsp;slova lok\u00e1ln\u00ed.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Jak je to s&nbsp;v\u00fdrobou a&nbsp;dodr\u017eov\u00e1n\u00edm n\u011bjak\u00fdch bezpe\u010dnostn\u00edch prvk\u016f, kdy\u017e vyr\u00e1b\u00ed\u0161 &#8222;p\u0159\u00edrodn\u00ed&#8220; rt\u011bnky a&nbsp;ty syntetick\u00e9?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>\u00a0V obou p\u0159\u00edpadech jsou podm\u00ednky stejn\u00e9. Ka\u017ed\u00fd kdo uv\u00e1d\u00ed kosmetick\u00fd produkt na trh v&nbsp;EU mus\u00ed spl\u0148ovat stejn\u00e9 podm\u00ednky a\u0165 u\u017e vyr\u00e1b\u00ed syntetick\u00e9 \u010di p\u0159\u00edrodn\u00ed produkty. <br \/>Je to Toxikologick\u00fd rozbor produktu. Zpr\u00e1va o&nbsp;bezpe\u010dnosti. Schv\u00e1len\u00ed etikety. Registrace v&nbsp;datab\u00e1zi CPNP co\u017e je EU datab\u00e1ze v\u0161ech produkt\u016f uveden\u00fdch na trh. Jedin\u00e9 co je v&nbsp;tom rozd\u00edl je, \u017ee je to n\u00e1kladn\u00e9. Ano finan\u010dn\u011b, taky hlavn\u011b \u010dasov\u011b. CCa 90dn\u00ed trv\u00e1 ( za p\u0159edpokladu, \u017ee m\u00e1 produkt v\u0161echny n\u00e1le\u017eitosti) schvalovac\u00ed proces. Tak\u017ee od v\u00fdmyslu receptury a\u017e po vystaven\u00ed v&nbsp;reg\u00e1lu to m\u016f\u017ee b\u00fdt t\u0159eba i&nbsp;rok. Velk\u00e9 firmy na to maj\u00ed budget. S&nbsp;t\u00edm je pot\u0159eba po\u010d\u00edtat. To je realita.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Kde se tv\u00e9 v\u00fdrobky prod\u00e1vaj\u00ed? Asi je nese\u017eenu v&nbsp;supermarketech, \u017ee?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Zat\u00edm jedin\u00e9 m\u00edsto online i&nbsp;offline je Kur\u00e1\u017e. M\u011bla jsem a&nbsp;m\u00e1m nab\u00eddky z&nbsp;jin\u00fdch prodejn\u00edch port\u00e1l\u016f, no m\u016fj c\u00edl nen\u00ed r\u016fst v\u00fdkonem. Tak\u017ee z\u016fst\u00e1v\u00e1m v&nbsp;Kur\u00e1\u017ei.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>A jak je to vlastn\u011b s&nbsp;obaly? Mus\u00ed b\u00fdt plastov\u00e9?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Packaging \u010dili obaly jsem konzutovala s&nbsp;Testerkami. Vych\u00e1zelo to jednozna\u010dn\u011b pro plast+ kov. Pap\u00edr nen\u00ed odoln\u00fd. Po kr\u00e1tk\u00e9m \u010dase se opot\u0159eb\u00ed a&nbsp;stav produktu p\u016fsob\u00ed dost \u0159ekn\u011bme nev\u00e1bn\u011b. A&nbsp;pak je tu hygienick\u00e9 hledisko. Z&nbsp;plastu a&nbsp;kovu rt\u011bnku ot\u0159ete. Z&nbsp;pap\u00edru ne. Stejn\u011b tak je jednodu\u0161\u0161\u00ed povrchov\u00e1 desinfekce tester\u016f v&nbsp;obchod\u011b. Tak\u017ee plast+kov byla jasn\u00e1 volba.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;dd44a80f-e178-438e-ae1f-7d2385f28960&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Kde se vid\u00ed\u0161 se zna\u010dkou Michala za 5-10 let?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.23&#8243; _module_preset=&#8220;c1471b09-4a99-4ba4-a621-4bad6a5e9619&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>To mi uk\u00e1\u017e\u00ed Z\u00e1kaznice, Testerky a&nbsp;podporovatelky m\u00e9 zna\u010dky. Po pandemii nem\u00e1m u\u017e tento druh pl\u00e1nu, kde se chci vid\u011bt. M\u00e1m sp\u00ed\u0161 pocitov\u00e9, ne\u017e r\u016fstov\u00e9. P\u0159eji si, aby v\u0161e, co bude se zna\u010dkou Michala spojeno bylo z&nbsp;dobr\u00fdch surovin, byl o&nbsp;n\u011b z\u00e1jem a&nbsp;plnil pot\u0159ebu z\u00e1kaznic. A&nbsp;hlavn\u011b aby m\u011b to d\u00e1valo smysl.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je nejhez\u010d\u00ed na \u017een\u011b? Vlastn\u011b, m\u016f\u017eeme to vz\u00edt plo\u0161n\u011b, co je nejhez\u010d\u00ed na ka\u017ed\u00e9m z&nbsp;n\u00e1s? Kr\u00e1sn\u00ed jsme v\u0161ichni, kdy\u017e se usm\u00edv\u00e1me. Kli\u0161\u00e9? Ale v\u016fbec ne, souhlas\u00edm s&nbsp;Michalou Butkovou, kter\u00e1 to dob\u0159e v\u00ed, proto\u017ee ru\u010dn\u011b vyr\u00e1b\u00ed rt\u011bnky a&nbsp;balz\u00e1my na rty. <\/p>\n","protected":false},"author":1,"featured_media":29702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[230,94],"tags":[],"ppma_author":[161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rt\u011bnka nen\u00ed jen barva: O slo\u017een\u00ed, v\u00fdrob\u011b a chytr\u00fdch volb\u00e1ch \u2013 rozhovor s Michalou Butkovou - GreenGate<\/title>\n<meta name=\"description\" content=\"Co je nejhez\u010d\u00ed na \u017een\u011b? Vlastn\u011b, m\u016f\u017eeme to vz\u00edt plo\u0161n\u011b, co je nejhez\u010d\u00ed na ka\u017ed\u00e9m z n\u00e1s? Kr\u00e1sn\u00ed jsme v\u0161ichni, kdy\u017e se usm\u00edv\u00e1me. Kli\u0161\u00e9? Ale v\u016fbec ne, souhlas\u00edm s Michalou Butkovou, kter\u00e1 to dob\u0159e v\u00ed, proto\u017ee ru\u010dn\u011b vyr\u00e1b\u00ed rt\u011bnky a balz\u00e1my na rty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/green-gate.eu\/cs\/blog\/rozhovory-s-experty\/rtenka-neni-jen-barva-o-slozeni-vyrobe-a-chytrych-volbach-rozhovor-s-michalou-butkovou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rt\u011bnka nen\u00ed jen barva: O slo\u017een\u00ed, v\u00fdrob\u011b a chytr\u00fdch volb\u00e1ch \u2013 rozhovor s Michalou Butkovou - GreenGate\" \/>\n<meta property=\"og:description\" content=\"Co je nejhez\u010d\u00ed na \u017een\u011b? Vlastn\u011b, m\u016f\u017eeme to vz\u00edt plo\u0161n\u011b, co je nejhez\u010d\u00ed na ka\u017ed\u00e9m z n\u00e1s? Kr\u00e1sn\u00ed jsme v\u0161ichni, kdy\u017e se usm\u00edv\u00e1me. Kli\u0161\u00e9? 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