{"id":26387,"date":"2026-01-12T09:52:53","date_gmt":"2026-01-12T08:52:53","guid":{"rendered":"https:\/\/green-gate.eu\/blog\/je-dobre-vedet\/cesta-zivotnim-cyklem-kosmetiky-od-vyroby-po-likvidaci-co-potrebujete-vedet-cast-2\/"},"modified":"2026-02-26T13:43:59","modified_gmt":"2026-02-26T12:43:59","slug":"cesta-zivotnim-cyklem-kosmetiky-od-vyroby-po-likvidaci-co-potrebujete-vedet-cast-2","status":"publish","type":"post","link":"https:\/\/green-gate.eu\/cs\/blog\/skodlive-latky\/cesta-zivotnim-cyklem-kosmetiky-od-vyroby-po-likvidaci-co-potrebujete-vedet-cast-2\/","title":{"rendered":"Cesta \u017eivotn\u00edm cyklem kosmetiky: Od v\u00fdroby po likvidaci \u2013 co pot\u0159ebujete v\u011bd\u011bt, \u010d\u00e1st 2"},"content":{"rendered":"

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Jako spot\u0159ebitel\u00e9 hrajeme v kosmetick\u00e9m pr\u016fmyslu kl\u00ed\u010dovou roli a na\u0161e n\u00e1kupn\u00ed rozhodnut\u00ed maj\u00ed skute\u010dnou s\u00edlu. Co bychom tedy m\u011bli p\u0159i rozhodov\u00e1n\u00ed zva\u017eovat? <\/p>\n

Greenwashing<\/h3>\n

Zav\u00e1d\u011bj\u00edc\u00ed reklama, zn\u00e1m\u00e1 jako \u201egreenwashing\u201c, \u010dasto zt\u011b\u017euje v\u00fdb\u011br produkt\u016f, kter\u00e9 skute\u010dn\u011b odpov\u00eddaj\u00ed na\u0161im hodnot\u00e1m. Greenwashing nast\u00e1v\u00e1 tehdy, kdy\u017e se spole\u010dnosti prezentuj\u00ed jako ekologicky \u0161etrn\u00e9 prost\u0159ednictv\u00edm nepravdiv\u00fdch nebo ne\u00fapln\u00fdch informac\u00ed. Sv\u00e9 produkty ozna\u010duj\u00ed jako udr\u017eiteln\u00e9 nebo ekologicky uv\u011bdom\u011bl\u00e9 a vytv\u00e1\u0159ej\u00ed tak u spot\u0159ebitel\u016f dojem, \u017ee jejich n\u00e1kup prosp\u00edv\u00e1 planet\u011b. Ve skute\u010dnosti jsou v\u0161ak tato tvrzen\u00ed \u010dasto p\u0159ehnan\u00e1 nebo nepravdiv\u00e1. <\/p>\n

Popt\u00e1vka po ekologicky \u0161etrn\u00fdch produktech roste a trh se zelenou kosmetikou za\u017e\u00edv\u00e1 boom. (1<\/a>) Jak ale pozn\u00e1me, kter\u00e9 produkty jsou skute\u010dn\u011b udr\u017eiteln\u00e9? P\u0159edstavte si, \u017ee stoj\u00edte v obchod\u011b: v\u011bt\u0161ina obal\u016f je zelen\u00e1, s obr\u00e1zky p\u0159\u00edrody a velk\u00fdmi n\u00e1pisy jako \u201ep\u0159\u00edrodn\u00ed\u201c, \u201ebiologicky rozlo\u017eiteln\u00e9\u201c, \u201eorganick\u00e9\u201c, \u201erecyklovateln\u00e9\u201c a \u201eekologick\u00e9\u201c. Co ale tyto ozna\u010den\u00ed vlastn\u011b znamenaj\u00ed? Nav\u00edc v Evropsk\u00e9 unii existuje v\u00edce ne\u017e 200 aktivn\u00edch ekologick\u00fdch zna\u010dek a celosv\u011btov\u011b dokonce v\u00edce ne\u017e 450 (2<\/a>). <\/p>\n

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Zdroj: CEEV \u017divica<\/p>\n

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Spole\u010dnosti pou\u017e\u00edvaj\u00ed mnoho zp\u016fsob\u016f, jak n\u00e1s klamat. Nap\u0159\u00edklad kosmetick\u00e1 firma m\u016f\u017ee po\u0159\u00e1dat \u00faklidy pl\u00e1\u017e\u00ed, aby propagovala sv\u00e9 environment\u00e1ln\u00ed aktivity, zat\u00edmco ignoruje skute\u010dnost, \u017ee velk\u00e1 \u010d\u00e1st plastov\u00e9ho odpadu na t\u011bchto pl\u00e1\u017e\u00edch poch\u00e1z\u00ed pr\u00e1v\u011b z jej\u00edch vlastn\u00edch produkt\u016f. Odv\u00e1d\u011bj\u00ed na\u0161i pozornost drobn\u00fdmi kroky, zat\u00edmco z\u00e1rove\u0148 p\u0159isp\u00edvaj\u00ed k v\u011bt\u0161\u00edm environment\u00e1ln\u00edm probl\u00e9m\u016fm, kter\u00e9 se jim neda\u0159\u00ed \u0159e\u0161it. <\/p>\n

Chemick\u00e9 l\u00e1tky pronikaj\u00edc\u00ed do na\u0161ich t\u011bl<\/h3>\n

Kolik kosmetick\u00fdch produkt\u016f si ka\u017ed\u00fd den nan\u00e1\u0161\u00edte na poko\u017eku? Podle studie Environmental Working Group z roku 2004 pou\u017e\u00edvaj\u00ed \u017eeny denn\u011b p\u0159ibli\u017en\u011b 12 kosmetick\u00fdch produkt\u016f, zat\u00edmco mu\u017ei asi 6. (3<\/a>) Podle studie z roku 2008 pou\u017e\u00edvaj\u00ed dosp\u00edvaj\u00edc\u00ed p\u0159ibli\u017en\u011b 17 produkt\u016f denn\u011b. (4<\/a>) Dnes je toto \u010d\u00edslo s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed je\u0161t\u011b vy\u0161\u0161\u00ed.<\/p>\n

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Zdroj: pixabay.com<\/p>\n

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Studie z roku 2009 ve Spojen\u00e9m kr\u00e1lovstv\u00ed zjistila, \u017ee pr\u016fm\u011brn\u00e1 ka\u017edodenn\u00ed kosmetick\u00e1 rutina \u017eeny zahrnuje nan\u00e1\u0161en\u00ed 515 r\u016fzn\u00fdch chemick\u00fdch l\u00e1tek na t\u011blo ka\u017ed\u00fd den! (5<\/a>) P\u0159esto\u017ee ne v\u0161echny tyto chemick\u00e9 l\u00e1tky p\u0159edstavuj\u00ed zdravotn\u00ed riziko, n\u011bkter\u00e9 z nich byly prokazateln\u011b spojeny se z\u00e1va\u017en\u00fdmi zdravotn\u00edmi dopady, jako jsou n\u00e1dorov\u00e1 onemocn\u011bn\u00ed, naru\u0161en\u00ed hormon\u00e1ln\u00ed rovnov\u00e1hy (endokrinn\u00ed disruptory), poruchy plodnosti a alergick\u00e9 reakce.<\/p>\n

Je\u0161t\u011b znepokojiv\u011bj\u0161\u00ed je skute\u010dnost, \u017ee v\u011bt\u0161ina t\u011bchto chemick\u00fdch l\u00e1tek nikdy nebyla d\u016fkladn\u011b testov\u00e1na z hlediska sv\u00fdch dlouhodob\u00fdch \u00fa\u010dink\u016f na lidsk\u00e9 t\u011blo. Nav\u00edc kombinace chemick\u00fdch l\u00e1tek v produktech m\u016f\u017ee vytv\u00e1\u0159et nov\u00e9, nezn\u00e1m\u00e9 \u00fa\u010dinky \u2013 a tyto sm\u011bsi jsou jen z\u0159\u00eddka, pokud v\u016fbec, testov\u00e1ny. <\/p>\n

Chemick\u00e9 l\u00e1tky vstupuj\u00edc\u00ed do \u017eivotn\u00edho prost\u0159ed\u00ed<\/h3>\n

P\u0159i pou\u017e\u00edv\u00e1n\u00ed kosmetick\u00fdch produkt\u016f se jejich \u010d\u00e1st nevyhnuteln\u011b dost\u00e1v\u00e1 do \u017eivotn\u00edho prost\u0159ed\u00ed. Kdy\u017e sm\u00fdv\u00e1me ple\u0165ov\u00fd gel, vyplachujeme z \u00fast zubn\u00ed pastu nebo jdeme plavat po nanesen\u00ed opalovac\u00edho kr\u00e9mu, tyto l\u00e1tky se splachuj\u00ed do vodn\u00edch syst\u00e9m\u016f. Nap\u0159\u00edklad opalovac\u00ed kr\u00e9my se \u010dasto oplachuj\u00ed p\u0159\u00edmo do oce\u00e1n\u016f, kde p\u0159isp\u00edvaj\u00ed ke zne\u010di\u0161t\u011bn\u00ed vody. <\/p>\n

V roce 2015 se v\u011bdci rozhodli otestovat hypot\u00e9zu, \u017ee opalovac\u00ed kr\u00e9my jsou jednou z p\u0159\u00ed\u010din odum\u00edr\u00e1n\u00ed kor\u00e1l\u016f. Odhaduje se, \u017ee do oce\u00e1n\u016f se ka\u017edoro\u010dn\u011b dostane p\u0159ibli\u017en\u011b 14 000 tun opalovac\u00edch kr\u00e9m\u016f, p\u0159i\u010dem\u017e nejv\u011bt\u0161\u00ed \u0161kody byly zaznamen\u00e1ny v obl\u00edben\u00fdch kor\u00e1lov\u00fdch oblastech na Havaji a v Karibiku. (6<\/a>) <\/em><\/p>\n

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\u201eNa konci dne, kdy\u017e turist\u00e9 ode\u0161li a voda se uklidnila, bylo mo\u017en\u00e9 na hladin\u011b vid\u011bt mastn\u00fd film z opalovac\u00edho kr\u00e9mu.\u201c<\/em> (7<\/a>)<\/p>\n

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Zdroj: unsplash.com<\/p>\n

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V\u00fdzkumn\u00edci zjistili, \u017ee oxybenzon a dal\u0161\u00ed chemik\u00e1lie b\u011b\u017en\u011b obsa\u017een\u00e9 v opalovac\u00edch kr\u00e9mech zab\u00edjej\u00ed larvy kor\u00e1l\u016f. Bez t\u011bchto larev se kolonie kor\u00e1l\u016f nemohou rozmno\u017eovat a postupn\u011b vym\u00edraj\u00ed. <\/p>\n

V\u00edce ne\u017e 500 milion\u016f lid\u00ed je z\u00e1visl\u00fdch na kor\u00e1lov\u00fdch \u00fatesech kv\u016fli ochran\u011b pob\u0159e\u017e\u00ed p\u0159ed po\u0161kozen\u00edm vlnami, rybolovn\u00fdm zdroj\u016fm, kter\u00e9 poskytuj\u00ed, a turistice, kterou pom\u00e1haj\u00ed p\u0159itahovat. Mnoh\u00e9 posti\u017een\u00e9 kor\u00e1lov\u00e9 \u00fatesy, kter\u00e9 v 70. letech vykazovaly 70\u201380% pokryt\u00ed \u017eiv\u00fdmi kor\u00e1ly, dnes vykazuj\u00ed m\u00e9n\u011b ne\u017e 5\u201310 %. Podle mezin\u00e1rodn\u00ed skupiny v\u011bdeck\u00fdch odborn\u00edk\u016f by kor\u00e1lov\u00e9 \u00fatesy mohly v nejhor\u0161\u00edm sc\u00e9n\u00e1\u0159i b\u011bhem 30 a\u017e 50 let t\u00e9m\u011b\u0159 vyhynout. (8<\/a>)<\/p>\n

Jakmile na\u0161e kosmetick\u00e9 v\u00fdrobky doslou\u017e\u00ed, jejich cesta nekon\u010d\u00ed. Co se s nimi stane a co se v\u0161emi t\u011bmi obalov\u00fdmi materi\u00e1ly? <\/p>\n

Odpad z obal\u016f<\/h3>\n

V\u011bt\u0161ina obal\u016f kosmetick\u00fdch v\u00fdrobk\u016f je vyrobena z plastu. V roce 2020 bylo v EU vyprodukov\u00e1no 15,5 milionu tun plastov\u00e9ho odpadu, ale pouze 38 % bylo recyklov\u00e1no.<\/strong> (9<\/a>) Zbytek pravd\u011bpodobn\u011b skon\u010dil ve spalovn\u00e1ch, na skl\u00e1dk\u00e1ch nebo dokonce v \u017eivotn\u00edm prost\u0159ed\u00ed. Nap\u0159\u00edklad v\u00fdzkumn\u00edci v Austr\u00e1lii zjistili, \u017ee samotn\u00e9 vatov\u00e9 ty\u010dinky tvo\u0159\u00ed 60 % hygienick\u00e9ho odpadu na pl\u00e1\u017e\u00edch. Na jedin\u00e9 pl\u00e1\u017ei dobrovoln\u00edci nasb\u00edrali v\u00edce ne\u017e 18 000 ty\u010dinek. (10<\/a>)<\/p>\n

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Zdroj: https:\/\/www.dw.com\/en\/activists-slam-europe-for-dumping-on-africa\/a-61315412<\/a><\/p>\n

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David Kumordzi je skladatel a hudebn\u00edk p\u016fsob\u00edc\u00ed v hlavn\u00edm m\u011bst\u011b Ghany, Akk\u0159e. Velkou \u010d\u00e1st sv\u00e9ho \u010dasu v\u011bnuje mobilizaci lid\u00ed k \u00faklidu pl\u00e1\u017e\u00ed ve sv\u00e9 zemi. Odpad, kter\u00fd Kumordzi a jeho t\u00fdm sb\u00edraj\u00ed, zahrnuje plasty a vyhozen\u00e9 oble\u010den\u00ed. <\/p>\n

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\u201eV\u011bt\u0161ina odpadu poch\u00e1z\u00ed z Evropy, proto\u017ee jsme napojeni na Atlantsk\u00fd oce\u00e1n. V\u011bt\u0161ina odpadu, kter\u00fd nach\u00e1z\u00edme na na\u0161ich pl\u00e1\u017e\u00edch, nepoch\u00e1z\u00ed z Ghany.\u201c<\/em><\/p>\n

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Obvinil Evropu z tun odpadu, kter\u00e9 jsou neust\u00e1le vyplavov\u00e1ny na pob\u0159e\u017e\u00ed. (11<\/a>)<\/p>\n

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Zdroj: unsplash.com<\/p>\n

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Chemick\u00e9 l\u00e1tky v \u010dist\u00edrn\u00e1ch odpadn\u00edch vod (\u010cOV)<\/h3>\n

Chemick\u00e9 l\u00e1tky obsa\u017een\u00e9 v b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9 kosmetice neovliv\u0148uj\u00ed pouze lidsk\u00e9 zdrav\u00ed, ale maj\u00ed dopad i na vodn\u00ed ekosyst\u00e9my. Mnoh\u00e9 z t\u011bchto l\u00e1tek se z \u010dist\u00edren odpadn\u00edch vod (\u010cOV) vracej\u00ed zp\u011bt do \u017eivotn\u00edho prost\u0159ed\u00ed, proto\u017ee tato za\u0159\u00edzen\u00ed nejsou navr\u017eena k odstra\u0148ov\u00e1n\u00ed n\u011bkter\u00fdch \u0161kodliv\u00fdch chemick\u00fdch slou\u010denin, jako jsou ftal\u00e1ty a PFAS. Za b\u011b\u017en\u00fdch provozn\u00edch podm\u00ednek jsou \u010cOV schopny odstranit pouze p\u0159ibli\u017en\u011b 18 % ftal\u00e1t\u016f, zat\u00edmco l\u00e1tky typu PFAS je t\u00e9m\u011b\u0159 nemo\u017en\u00e9 eliminovat, a proto se p\u0159\u00edmo vracej\u00ed zp\u011bt do na\u0161eho prost\u0159ed\u00ed \u2013 a v kone\u010dn\u00e9m d\u016fsledku i k n\u00e1m samotn\u00fdm. (12<\/a>)<\/p>\n

Tyto chemick\u00e9 l\u00e1tky, \u010dasto ozna\u010dovan\u00e9 jako endokrinn\u00ed disruptory, jsou zvl\u00e1\u0161t\u011b \u0161kodliv\u00e9 pro ryby. Studie ukazuj\u00ed, \u017ee vystaven\u00ed endokrinn\u011b disruptivn\u00edm l\u00e1tk\u00e1m vede k abnorm\u00e1ln\u00edmu v\u00fdvoji pohlavn\u00edch \u017el\u00e1z u ryb, co\u017e sni\u017euje jejich schopnost reprodukce. To m\u016f\u017ee v\u00e9st k poklesu ryb\u00edch populac\u00ed, naru\u0161en\u00ed vodn\u00edch ekosyst\u00e9m\u016f a potravn\u00edch \u0159et\u011bzc\u016f. (13<\/a>)<\/p>\n

Mikroplasty<\/h3>\n

Mikroplasty jsou \u010dlov\u011bkem vyroben\u00e9 pevn\u00e9 polymery, kter\u00e9 obvykle nep\u0159esahuj\u00ed velikost 5 mm. Odhaduje se, \u017ee v EU\/EHP se ro\u010dn\u011b pou\u017e\u00edv\u00e1 p\u0159ibli\u017en\u011b 145 000 tun mikroplast\u016f. (14<\/a>)<\/p>\n

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Zdroj: pixabay.com<\/a><\/p>\n

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V kosmetick\u00fdch produktech se mikroplasty nej\u010dast\u011bji vyskytuj\u00ed v ple\u0165ov\u00fdch a t\u011blov\u00fdch peelingech a zubn\u00edch past\u00e1ch. P\u0159i pou\u017e\u00edv\u00e1n\u00ed t\u011bchto produkt\u016f se \u010d\u00e1st mikroplast\u016f dost\u00e1v\u00e1 do na\u0161eho t\u011bla, zbytek je opl\u00e1chnut a odt\u00e9k\u00e1 do kanalizace. Bohu\u017eel v\u011bt\u0161ina \u010dist\u00edren odpadn\u00edch vod nen\u00ed navr\u017eena tak, aby mikroplasty zachytila, co\u017e umo\u017e\u0148uje jejich pr\u016fnik do \u0159ek a oce\u00e1n\u016f. Jakmile se tam dostanou, mo\u0159\u0161t\u00ed \u017eivo\u010dichov\u00e9 tyto \u010d\u00e1stice polykaj\u00ed nebo absorbuj\u00ed a p\u0159i konzumaci mo\u0159sk\u00fdch plod\u016f je p\u0159ij\u00edm\u00e1me i my. D\u00edky \u201ehoubovit\u00fdm\u201c vlastnostem mikroplast\u016f tyto \u010d\u00e1stice funguj\u00ed jako nosi\u010de toxick\u00fdch chemick\u00fdch l\u00e1tek, kter\u00e9 se tak dost\u00e1vaj\u00ed do na\u0161eho organismu. <\/p>\n

Odhaduje se, \u017ee pr\u016fm\u011brn\u00fd \u010dlov\u011bk<\/a> m\u016f\u017ee t\u00fddn\u011b p\u0159ijmout a\u017e 5 gram\u016f mikroplast\u016f. \u010c\u00e1st mikroplast\u016f bez probl\u00e9m\u016f projde tr\u00e1vic\u00edm syst\u00e9mem a je vylou\u010dena stolic\u00ed, jin\u00e9 se v\u0161ak hromad\u00ed v t\u011blesn\u00fdch org\u00e1nech<\/a>. Ned\u00e1vn\u00fd v\u00fdzkum nav\u00edc uk\u00e1zal, \u017ee n\u011bkter\u00e9 \u010d\u00e1stice mikroplast\u016f pronikaj\u00ed p\u0159es bun\u011b\u010dn\u00e9 membr\u00e1ny a vstupuj\u00ed do krevn\u00edho ob\u011bhu.(15<\/a>) <\/p>\n

P\u0159i n\u00e1kupu kosmetick\u00fdch produkt\u016f bu\u010fte opatrn\u00ed a v\u011bdom\u00ed \u2013 vyhn\u011bte se zapl\u0148ov\u00e1n\u00ed sv\u00fdch poli\u010dek mnoha zbyte\u010dn\u00fdmi produkty a rad\u011bji se zam\u011b\u0159te na p\u00e1r ov\u011b\u0159en\u00fdch v\u00fdrobk\u016f pro minimalistickou p\u00e9\u010di o ple\u0165. Sledujte v\u00fdrobce a slo\u017een\u00ed produkt\u016f; v mnoha p\u0159\u00edpadech plat\u00ed, \u017ee \u010d\u00edm m\u00e9n\u011b ingredienc\u00ed, t\u00edm l\u00e9pe. Pamatujte, \u017ee v\u00e1\u0161 v\u00fdb\u011br pos\u00edl\u00e1 v\u00fdrobc\u016fm zpr\u00e1vu \u2013 pokud v\u00e1m z\u00e1le\u017e\u00ed na tom, co produkt obsahuje a jak firma zach\u00e1z\u00ed s lidmi a \u017eivotn\u00edm prost\u0159ed\u00edm ve sv\u00e9m dodavatelsk\u00e9m \u0159et\u011bzci, budou se muset za\u010d\u00edt o tyto v\u011bci starat tak\u00e9! <\/p>\n

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Zdroje<\/h3>\n

[1] https:\/\/www.cbi.eu\/market-information\/natural-ingredients-cosmetics\/what-demand<\/a><\/p>\n

[2] https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en<\/a><\/p>\n

[3] https:\/\/www.theguardian.com\/us-news\/2019\/may\/23\/are-chemicals-in-beauty-products-making-us-ill<\/a><\/p>\n

[4] https:\/\/www.ewg.org\/research\/teen-girls-body-burden-hormone-altering-cosmetics-chemicals<\/a><\/p>\n

[5] https:\/\/www.reuters.com\/article\/us-britain-cosmetics-idUSTRE5AI3M820091119\/<\/a><\/p>\n

[6] https:\/\/www.nytimes.com\/2018\/05\/03\/travel\/hawaii-sunscreen-ban.html<\/a><\/p>\n

[7] https:\/\/www.hawaiipublicradio.org\/news\/2019-05-31\/how-scientists-discovered-the-link-between-sunscreen-and-coral-reef-death<\/a><\/p>\n

[8] https:\/\/www.hawaii.edu\/news\/2021\/06\/04\/coral-reef-survival\/<\/a><\/p>\n

[9] https:\/\/ec.europa.eu\/eurostat\/web\/products-eurostat-news\/-\/ddn-20221020-1<\/a><\/p>\n

[10] https:\/\/www.cleanocean.org\/cotton-bud-survey.html<\/a><\/p>\n

[11] https:\/\/www.dw.com\/en\/activists-slam-europe-for-dumping-on-africa\/a-61315412<\/a><\/p>\n

[12] https:\/\/www.mdpi.com\/1420-3049\/26\/22\/6966<\/a><\/p>\n

[13] https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0013935121013359<\/a><\/p>\n

[14] https:\/\/echa.europa.eu\/sk\/hot-topics\/microplastics<\/a><\/p>\n

[15] https:\/\/www.theguardian.com\/science\/2021\/sep\/22\/more-microplastics-in-babies-faeces-than-in-adults-study<\/a><\/p>\n

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Co bychom tedy m\u011bli p\u0159i rozhodov\u00e1n\u00ed zva\u017eovat? <\/p>\n","protected":false},"author":1,"featured_media":25691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"ppma_author":[157],"yoast_head":"\nCesta \u017eivotn\u00edm cyklem kosmetiky: Od v\u00fdroby po likvidaci \u2013 co pot\u0159ebujete v\u011bd\u011bt, \u010d\u00e1st 2 - GreenGate<\/title>\n<meta name=\"description\" content=\"Jako spot\u0159ebitel\u00e9 hrajeme v kosmetick\u00e9m pr\u016fmyslu kl\u00ed\u010dovou roli a na\u0161e n\u00e1kupn\u00ed rozhodnut\u00ed maj\u00ed skute\u010dnou s\u00edlu. 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